The Concept

The Concept

FLOC Studio is a a coastal design store that brings you the best quality function brands from around the world.  We are a place of adventurers, influenced by coastal cultures, searching for raw moments created and raw design.

Bring together craftsman, designers & creatives who share our zest for life, passion for freedom and the taste for fresh salty air.  Discussing the mysteries of the hours before dawn, taking in the last moments before dusk.

We live where our hearts lie – by the ocean longing for each new day to see what mysteries lie ahead.

Come inside FLOC – we incorporate the weathered charm of a beach shack, aromas of a mountain lodge with cool materials contrasting a warm fireplace.

Experience the freedom of the outdoors in a space we created – a place to relax and escape with a cold drink with friends reliving the latest adventure – the feeling of home on the road.  Between all night star watching to easy mornings gliding through the surf, FLOC is the kind of place that inspires you to live better yourself.

We believe you deserve to have the classics in your beach shack, from well fitting outerwear to brave the elements, to crafted pieces with no time or detail spare – we;re committed to bringing hand shaped boards with a colour palette conveying the seasons we ride out.  We find the balance between living simply and living well, trekking the world for brands, bringing them here for you to own, wear or ride.


Our main imported brands include WOUD from Denmark and WEWOOD from Portugal into Australia and New Zealand.  We also import Almond Surfboards as a side pleasure.

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