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The Concept

The Concept

Est 2015 in Torquay and Avoca Beach.

Flock (with a k) in its original sense was the definition of ‘a body of people’. It was later transferred to a group of animals/birds etc. We believe the re-connection to the original sense is compelling and resonates deeply with our values. By removing ‘k’ in the word we create a unique contemporary word mark which represents a re-positioning.  FLOC is a coastal design studio that brings you the best quality function brands from around the world.  We are a place of adventurers, influenced by natural elements and coastal architecture.

At FLOC Studio we import quality brands with a living simply but living well attitude.  Our furniture, homewares/textiles and lighting brands include WOUD and Kristina Dam from Denmark and WEWOOD from Portugal.

We focus on the interior designer market as well as wholesaling to select medium boutique retailers across Australia.

We are the proud importers and distributors for WOUD and also Kristina Dam from Denmark who are 2 brands who we have been working with for many years since almost their conception.

Kristina Dam focuses heavily on architectural sculpture in her designs using steel, oak and marble made in Europe.  Her designs stand out in any interior fitting with a certain look.

WOUD have many firsts within their designs and like to pride themselves on honest new design, focusing on sofas, lighting and furniture.

FLOC is a family run business with operations in Melbourne with a background in marketing and higher end furniture sales.

FLOC Studio is owned and operated by Ginette Emerson who was born in New Zealand but moved to Australia permanently with a few breaks in 2005 – a lover of good food, the snow, interiors and travel.

*Since COVID, we currently operate from a warehouse in Altona for all external clients where we dispatch orders.  Orders can also be collected here.  Interior Designers are available to hold meetings in our space in Newport.  COVID has meant we have had to close showrooms and think outside of the box, which includes consolidating our spaces to make the most of a unique world we are living in.