FLOC Studio at Denfair 2018
We’re a different kind of furniture and lighting showroom for designers and design hunters. Based on the coast we want to live and breath our values while utilizing the natural elements that surround us. Our aim for Denfair 2018 was to bring these elements to Melbourne in a space that was inspiring using architectural and marketing techniques.
The outcome was a 6 x 6 Cabin, designed by the FLOC team with inspiration from architectural lines, mountains, and one natural wood of pine.
Inside the Cabin, we had to select our best furniture, lighting and homewares products from our 3 brands – WOUD from Denmark, Kristina Dam from Denmark and Wewood from Portugal. A bar was created from Wewood using all natural solid French Oak – while dining tables, chairs, bar stools and lighting created the scene – of what would be a hint to our next showroom.